Table of Contents

  • 7 Helpful Tips for Selling Heavy Equipment
    • Determine the Value of the Equipment
    • Refurbish the Equipment
    • Target Customers Wisely
    • Provide Images and Product Information
    • Find a Solution That Can Be Repeatable
    • Research Sales Methods
    • Speak to an Expert

When looking to sell your heavy equipment, there are many factors you must consider. Selling heavy equipment can be difficult and time-consuming without previous experience. This post will provide a series of easy-to-implement tips to increase your chances of success in selling your equipment as efficiently as possible while maximizing value.


7 Helpful Tips for Selling Heavy Equipment

1. Determine the Value of the Equipment

The first step is to research to understand and compare your machinery to other similar machinery on the market.  Utilizing this information will allow you to determine an expected price range for your equipment when you begin soliciting offers and bids.  

2. Refurbish the Equipment

Refurbishing may be a low-cost endeavor that yields substantial rewards when selling used heavy equipment. The appearance of equipment can either repel a buyer or entice a better offer. Before selling, it’s recommended you consider refurbishing your heavy equipment. Refurbishment can involve cleaning, upholstery, glasswork, decal replacement, and painting, among other tasks.

3. Target Customers Wisely

Target as many machinery buyers as possible, but do not compromise quality for quantity. Try to understand and develop a true appreciation of what buyers are looking for. You should also determine if the equipment you are selling can be utilized across a broad spectrum of industries, as this will broaden your likelihood of attracting a buyer.

4. Provide Images and Product Information

It’s essential to give comprehensive images and product information on your equipment. The images must show the condition of the equipment’s undercarriage, cab interior, engine compartment and other specifics. Remember that customers value access to equipment information and some buyers are reluctant to purchase machinery they cannot examine or test in person. By leveraging appropriate high-quality images and descriptions, potential buyers will feel more secure investing in your equipment and be more likely to buy.

5. Find a Solution That Can Be Repeatable

If you have a fleet that will be replaced every 3 to 5 years, choose a trustworthy solution that will allow you to do repeatable sales.  This will minimize the amount of work you’ll need to do down the road and allow you to set up a scaleable process to support your fleet inventory. 

6. Research Sales Methods

Regardless of the equipment, you’re selling, its condition, or if you have a critical timeline to meet, it’s important to educate yourself on the advantages and disadvantages of heavy machinery selling methods. These include online equipment auctions, reserved auctions, unreserved auctions, equipment dealers, equipment brokers, and private sellers.

7. Speak to an Expert

It’s strongly suggested that you consult with an industry expert to help you build a plan to sell your assets and maximize your return on investment. While it may be tempting to “do it alone”, given the amount of time and effort required in most industrial asset selling processes, a full-service professional solution can save you significant time and money. This is especially true if you sell a substantial quantity of products without a specialized asset manager (or if you operate in an area with a high supply and low demand for second-hand equipment).

By leveraging these helpful tips in each and every sale you offer, you will increase your chances of procuring a satisfactory sale of your heavy equipment. 

Choose the Aucto Marketplace For Selling Heavy Equipment

Aucto is an online auction platform for businesses to sell their used heavy equipment. Our easy-to-use web-based platform simplifies the selling process, allowing you to spend less time worrying about selling your industrial equipment. We connect our sellers to qualified buyers in over 70 countries and seamlessly deliver the highest net recovery rate. The Aucto Marketplace has over 10,000+ industrial categories, allowing you to sell any industrial equipment you may need to get rid of.  

Ready to learn more about selling your Heavy Equipment with Aucto? Visit us online to talk with one of our asset recovery specialists. Click the link below to book a meeting with one of our asset recovery experts or give us a call at (844) 326-7305 today.

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About the Author

Clayton Arnold

Clayton Arnold is the Marketing Manager at Aucto. Clayton has 10 years of experience working in traditional and digital marketing campaigns. A Mohawk College graduate, Clayton believes in leveraging the latest technology & analytics to foster long-term relationships with clients.