Preparing for Sale: A Comprehensive Checklist for Selling Industrial Equipment Online

Article Written By: Jake Adler

Selling industrial equipment online has become a seamless process in today’s technology driven world. This channel has gained immense popularity due to its global reach, convenience, and ability to connect sellers with a vast pool of potential buyers instantly. This digital approach not only expedites the sales process but also offers greater transparency and flexibility compared to traditional methods. However, to ensure a smooth sale and get the best recovery rate, it’s essential to be well-prepared. Here’s a comprehensive checklist to guide you on selling underutilized  equipment that you may have in your facilities:

  • Choose the Right Platform: Select platforms that specialize in industrial equipment sales. For instance, Aucto is a top online auction platform for used industrial machinery, ensuring your equipment reaches the right audience.


  • Gather a list of Equipment for Sale: Composing a detailed list of eligible equipment to sell will be critical for the success of your sale. Be sure to include the year your equipment was made, model, and condition.


  • Research and Set a Fair Price: Understand the current market value of your equipment. Platforms like Aucto provide insights into ongoing events and auctions, helping you gauge the demand and price range.


  • Detailed Equipment Description: Provide a thorough description of your equipment. Mention its age, condition, any repairs, and its operational status. The more transparent you are, the more trust you build with potential buyers.


  • High-Quality Images: A picture speaks a thousand words. Ensure you upload clear, high-resolution images from different angles. It gives buyers a better understanding of the equipment’s condition.


  • Use Keywords and Links: if you are using a platform that requires you to market your own equipment and machinery, make sure to use relevant keywords in your listing. For instance, if you’re looking to sell equipment, ensure you use this phrase and link it appropriately. It enhances searchability and directs potential buyers to relevant sections.


  • Provide Clear Contact Information: Ensure potential buyers can easily reach out with queries. Prompt responses can often seal the deal.


  • Be Ready for Negotiations: While you set a price, be prepared for negotiations. Understand your lowest acceptable price beforehand and find platforms that allow for reserves.  The reserve pricing ensures that your equipment will not sell at anything lower than that amount.


  • Understand Shipping and Handling: If you’re shipping the equipment, understand the costs involved and decide who bears them – you or the buyer.


  • Secure Payment: Once a deal is finalized, it’s crucial to have a secure and transparent payment process in place. Utilize trusted payment gateways or platforms that offer protection to both sellers and buyers. Ensure you provide clear instructions to the buyer regarding payment methods, timelines, and any additional fees. Be aware of any local tax laws and ensure you adhere accordingly in your invoices. Promptly acknowledge receipt of payment and provide any necessary documentation or receipts. Some platforms will also take care of the entire payment process for you, to help simplify the process.


  • Finalize the Sale with Proper Documentation: Once a deal is struck, ensure all paperwork, including transfer of ownership, is in order.

Selling used industrial equipment online can be a lucrative venture if done right. By following this checklist and following best practices, you’re well on your way to a successful sale!

If you’re seeking an efficient way to sell your used industrial equipment, Aucto’s integrated platform can offer a tailored solution. 

Learn more about Aucto’s solutions here

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About the Author

Jake Adler

Jake Adler is the Growth Marketing Manager at Aucto Inc. Graduating from Shippensburg University, Jake has over 6 years of experience in marketing, strategy, and sales. Jake is passionate about using data, storytelling, and creativity to bring life to organizations.